Crowdsourced video & design blog for brand marketers | Crowd Creativity

Recently, one of the world’s top advertising schools and Zooppa Creative Network member, the Miami Ad School, invited a delegation from our team to host a workshop for studensts as part of the Industry Heroes lecture series. Chris Daniels, a Brand Crowdsourcing Specialist, and Jordan Mederich, a senior member of Zooppa's creative community, travelled down to South Florida to share their perspectives on working with Fortune 100 brands for various crowdsourcing projects.

Tourism Ireland, the organization that markets the island of Ireland to the world, and Mrs. Dash, a brand from B&G Foods that offers a variety of dried herb and spice combinations in shaker bottles, are both staging crowdsourcing campaigns on Zooppa's platform this month.

It may be getting cold outside but things are heating up here at Zooppa! See what we've been up to this past month.

Stop generating all of your content--let your users do it instead. Companies like Coca-Cola, Target, and ModCloth are engaging customers through co-creation, and you should be, too. A look at the best campaigns.

As Black Friday retail sales creep ever earlier into Thanksgiving Day, some marketers may forget that the celebration is more than just a precursor to the holiday shopping season.

Next week, Zooppa CEO Wil Merritt joins digital strategist Meredith Gould and Social Media Group CEO Maggie Fox in a live webinar presenting by Social Media Today to discuss how crowdsourcing, enabled by social media, has fundamentally changed product development and marketing.

If we thought that September was a busy month for the Zooppa team memebers then October was a very, very busy month.

Online video is set to have a greater impact in 2012 than any presidential election ever before. Web marketing has evolved by leaps and bounds in just the last four years and online spending is estimated at $160 million this election, six times higher than last, with $35 million spent on online video advertising alone.

Over the next five years, marketers are expected to allot almost 20% of their budgets on social media. With increased spending, more pressure will be leveraged on marketer’s ability to demonstrate by how much their social media investments are positively impacting broader business objectives.