Crowdsourced video & design blog for brand marketers | Crowd Creativity

The term Native Advertising has been a big buzz word within marketers for a while now, but not many people seem to fully understand what it is and how it can be effectively used. At Social Media Week New York 2013, the topic of Native Advertising stimulated some heated discussions and also provided different insights on how to utilize it. 

Advertising Week, the world’s premier annual gathering of marketing and communications leaders each year, recently wrapped up in New York City. Listening in our the conversation from afar, we've collected and shared five notable headlines from the conference below.

The last few weeks have seen some interesting developments in how brand advertisers leverage user-generated content for traditional advertising campaigns and consumer engagement.  Given some of the juicy stories out there, we thought we' share four that we've been following.

Demand for video advertising continues to boom.  In many cases, demand outstrips the rate at which brand marketers and agencies can supply it – leaving opportunities behind and money on the table. 

Bernhard Glock, global media leader and marketing innovator, has recently joined our team as an Advisory Board Member. Glock brings to our crowdsourced advertising startup  over 25 years of experience in holistic communications planning and expertise as an industry pioneer who set new return-on-investment (ROI) standards for consumer marketing.

Greetings from a brisk and rainy Austin!  I arrived last night by RV, having flown into Houston from earlier in the day. I'm embedded with members of University of Washington's Master of Communication in Digital Media program through next Tuesday. I'm here to hearing how today's brands are integrating technology into the production of advertisements and the design of marketing strategies.