Crowdsourced video & design blog for brand marketers | Crowd Creativity

There is no doubt that the adoption of social media has become increasingly mainstream, but lately a leveling off of growth is occurring. Tactics that marketers once used to connect to and attract audiences to their social media channels are shifting to emphasize consumer engagement while focusing on converting fans into consumers. In a saturated landscape, connecting to consumers relies heavily on the quality of content marketers are producing. As a result, quality content becomes the driving force behind major marketing objectives.

Greetings from a brisk and rainy Austin!  I arrived last night by RV, having flown into Houston from earlier in the day. I'm embedded with members of University of Washington's Master of Communication in Digital Media program through next Tuesday. I'm here to hearing how today's brands are integrating technology into the production of advertisements and the design of marketing strategies.