Crowdsourced video & design blog for brand marketers | Crowd Creativity

Crowdsourcing Week, a global event designed to bring open innovation and efficiency to organizations through crowdsourcing, recently ran a Q&A on their blog with Zooppa CEO Wil Merritt.

Love it or hate it, the Super Bowl is one of the biggest cultural events in America and, some would say the world, with the 2013 event attracting 109 million viewers from around the globe. 

Next week, Zooppa CEO Wil Merritt joins digital strategist Meredith Gould and Social Media Group CEO Maggie Fox in a live webinar presenting by Social Media Today to discuss how crowdsourcing, enabled by social media, has fundamentally changed product development and marketing.

If we thought that September was a busy month for the Zooppa team memebers then October was a very, very busy month.

Crowdsourced storytelling was a hot topic last Tuesday during Social Media Week Chicago as Zooppa CEO Wil Merritt took the stage with Director of Digital Marketing at Siemens Stefan Heeke to a packed house at the Illini Center, right across the street from Willis (formerly Sears) Tower. 

Help send our presentation about crowdsourced storytelling to SXSW! and its role in digital media at large and brand marketing.

Video is perhaps the most potent medium in conveying a brand's values so when video marketing strategies fail, they can severely and negatively impact brand perceptions.

There is no doubt that the adoption of social media has become increasingly mainstream, but lately a leveling off of growth is occurring. Tactics that marketers once used to connect to and attract audiences to their social media channels are shifting to emphasize consumer engagement while focusing on converting fans into consumers. In a saturated landscape, connecting to consumers relies heavily on the quality of content marketers are producing. As a result, quality content becomes the driving force behind major marketing objectives.

Branded video contests can be a powerful marketing tool, but all too often we see marketers and agencies approach it with a “set it and forget it” attitude.  When this happens, the project lead may start to panic when, four weeks into an eight-week contest, no one has submitted anything!

Demand for video advertising continues to boom.  In many cases, demand outstrips the rate at which brand marketers and agencies can supply it – leaving opportunities behind and money on the table.