Crowdsourced video & design blog for brand marketers | Crowd Creativity

The term Native Advertising has been a big buzz word within marketers for a while now, but not many people seem to fully understand what it is and how it can be effectively used. At Social Media Week New York 2013, the topic of Native Advertising stimulated some heated discussions and also provided different insights on how to utilize it. 

If we thought that September was a busy month for the Zooppa team memebers then October was a very, very busy month.

Brands are expected to spend 47 percent more on video advertising in 2012 than last year, just one indication that video continues to be one of the most engaging and emotive forms of content for marketers.  

Help send our presentation about crowdsourced storytelling to SXSW! and its role in digital media at large and brand marketing.

There is no doubt that the adoption of social media has become increasingly mainstream, but lately a leveling off of growth is occurring. Tactics that marketers once used to connect to and attract audiences to their social media channels are shifting to emphasize consumer engagement while focusing on converting fans into consumers. In a saturated landscape, connecting to consumers relies heavily on the quality of content marketers are producing. As a result, quality content becomes the driving force behind major marketing objectives.

Demand for video advertising continues to boom.  In many cases, demand outstrips the rate at which brand marketers and agencies can supply it – leaving opportunities behind and money on the table. 

From time to time, we partner with industry organizations to share our thoughts on the role of crowdsourcing in today’s marketing and advertising landscape. Next Wednesday (June 20^th), we’re teaming up with the Word of Mouth Marketing Association to discuss how brands are crowdsourcing stories to build relationships with the fans and followers. Click here to register or read on to learn more.