Crowdsourced video & design blog for brand marketers | Crowd Creativity

Help send our presentation about crowdsourced storytelling to SXSW! and its role in digital media at large and brand marketing.

There is no doubt that the adoption of social media has become increasingly mainstream, but lately a leveling off of growth is occurring. Tactics that marketers once used to connect to and attract audiences to their social media channels are shifting to emphasize consumer engagement while focusing on converting fans into consumers. In a saturated landscape, connecting to consumers relies heavily on the quality of content marketers are producing. As a result, quality content becomes the driving force behind major marketing objectives.

Earlier this week, we teamed up with the Word of Mouth Marketing Association (WOMMA) to present a webinar on crowdsourcing & storytelling in marketing.  During the presentation, we discussed four case studies of brands that have used our online crowdsourcing platform to generate compelling stories for a range of marketing activities.

From time to time, we partner with industry organizations to share our thoughts on the role of crowdsourcing in today’s marketing and advertising landscape. Next Wednesday (June 20^th), we’re teaming up with the Word of Mouth Marketing Association to discuss how brands are crowdsourcing stories to build relationships with the fans and followers. Click here to register or read on to learn more.