Crowdsourcing Design with Doodle 4 Google
For the fifth year, Google is hosting the Doodle 4 Google crowdsourcing campaign in partnership with the New York Public Library and Crayola, with the theme “If I could travel in time, I’d visit…” The contest is open to K-12 students in U.S. schools. Google says that they are doing this because “We love to encourage and celebrate the creativity of young people, and we are always excited to see the range of inspiring doodles that are submitted.” They have also hosted this competition in over 17 countries/regions worldwide. In 2011, there were over 107,000 submissions received from students in the United States. Contest judges include celebrities Katy Perry, Jeff “Swampy” Marsh, Jordin Sparks, and Mo Willems.
The winners receive prizes that range from having their artwork featured on the U.S. Google homepage for a day and a $30,000 college scholarship, to winning a trip to New York City where their artwork will be displayed at the New York Public Library.
Watch this video to learn more about the contest:
In addition to gaining a doodle for their website, Google will benefit in the following ways by hosting a crowdsourcing campaign:
- This contest attracts a great deal of attention from students, parents, and teachers. They are creating lots of conversation. With 107,000 submissions, each of those students had an adult parent, guardian or teacher that completed their submission. This creates an even larger audience for the Google brand.
- Google taps into a large pool of talent.
- Google receives a large amount of creative work and gains the perspective of a student who could are likely current or future Google users.
- There is a public voting process towards the end of the contest, which allows for additional participation, and increased brand awareness.
- Google stands to increase brand awareness and consumer engagement with the students and their families.
This contest hosted by Google is a great example of how companies are crowdsourcing design enhance their visual branding and engage their fans.
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