Crowdsourcing Websites for Marketers - 4 Great Examples
Through crowdsourcing, businesses can receive rapid and meaningful consumer feedback on product and packaging as and rich, compelling content for brand promotions.
Below are four examples of websites and web applications that leverage crowdsourcing to enhance marketing activities:
1. Crowdsourced small task completion: Amazon Mechanical Turk
This platform allows marketers to crowdsource the completition of Human Intelligence Tasks. Marketers can post tasks like product surveys, usability tests, data categorization, or web listing research on Amazon Mechanical Turk and within 24 hours receive preliminary answers from a global, on-demand work force. The website offers an efficient way to complete a high volume of rote tasks, in an extremely short timeframe and at a low cost.
2. Product Service Review: Fooducate
Recently launched, this free app allows consumers to scan barcodes of food products with their smartphones before purchasing. The site returns not only the name, grade, and calories per serving of the product, but also real-time reviews and comments from people who have used or research the it. Users can also simply indicate whether they “like” or “don’t like” the product in question. The items can be added to a shopping list and the site will suggest healthier and more environmentally friendly alternatives. Brand marketers may also use this site to access these reviews to monitor consumer perception and intent of their products at the point of purchase and identify opportunities for improvement.
3. Product packaging design: Henkel
Marketing can use crowdsourced design platforms like Zooppa to generate creative concepts for what would otherwise be mundane packages features. Henkel asked Zooppa's community of creative professionals to “Start with a bar code. End with a work of art.” In return, their crowdsourcing campaign gathered 1,257 imaginative, colorful, and original prints the breathed new life into the storied barcode for Henkel's catalog of consumer-packaged goods. Review the of the winning bar code entries here.
4. Concept design: T.G.I.FRIDAY’S
Beyond designs, markter can also crowdsource promotional concepts. T.G.I. FRIDAY’S issued a "Call for Concepts" on Zooppa's platform, seeking the "next generation" of viral and buzzworthy restaurant promotions for their franchise. The campaign allowed T.G.I.FRIDAY’S to gain some creative insight around the type of fun deals that consumers are looking for when considering their establishing for a night out.
While crowdsourcing can't fully replace the tasks of today's marketers, it can be leveraged as a tool to accomplish projects faster, monitor real-time consumer insight, and generate refreshing creative ideas.
Interested in learning more about our crowdsourcing platform? Contact us today.