How Brands Are Crowdsourcing Stories For Consumer Trust
From time to time, we partner with industry organizations to share our thoughts on the role of crowdsourcing in today’s marketing and advertising landscape. Next Wednesday (June 20th), we’re teaming up with the Word of Mouth Marketing Association to discuss how brands are crowdsourcing stories to build relationships with the fans and followers. Click here to register or read on to learn more.
Authentic stories are key to earning the trust of today’s audiences. Today’s digital marketers need to tell and promote stories that capture imagination, appeal to emotion and allow audiences to draw their own conclusions.
Online video continues to serve as a medium that most effectively conveys a story that will cut through the noise of the digital media landscape. But while the potential benefits of online video can be huge, that doesn't mean it’s easy. Video placement, metrics to watch, and social integration are aspects that all present their own unique challenges, not to mention the actual production of video content and having to contract vendors in an increasingly confusing and undefined marketplace.
Crowdsourced advertising offers a new approach for telling your brand’s story through compelling video. A practice that’s proven effective for generating high-quality advertising content, crowdsourcing can also be used to discover the inspirational storytellers in your brand’s community and the authentic stories that define your brand’s experience.
Zooppa CEO Wil Merritt and I will be presenting a webinar in partnership with WOMMA and sharing three case studies of crowdsourcing campaigns that reveal how today’s top brand and campaigns including Siemens, Intel, and got milk? are leveraging crowdsourced storytelling to engage fans and earn the trust of digital audiences.
Register today for our WOMMA webinar, “Crowdsourcing Stories to Earn Consumer Trust.”
Here's a teaser video showing the kind of stories Zooppa clients have developed through our platform. This one is by Zooppa community member PeteMack for the "Get Wildly Creative about South Africa" campaign with the CMO Council.
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