Crowdsourced video & design blog for brand marketers | Crowd Creativity

Two Unique Approaches Crowdsourced Marketing

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Two top brands launched campaigns on Zooppa's crowdsourcing platform last week. Both employ crowdsourcing best practices to help them execute larger marketing activities, yet each campaign utilizes the platform in a unique way.  

WB Games brings Harry Potter™ to Zooppa to promote the upcoming release of the magical franchise's Xbox Kinect™ video game. The campaign aims to crowdsource an original musical score from fans, allowing them to play a significant role in the world of Harry Potter™.  The winning soundtrack will be featured in the game's globally distributed trailer and we’re promised that the winner will be “the envy of Muggles™ the world over. 

AllRecipes takes a different approach to crowdsourcing content with their Firehouse Cooks campaign. The social network for recipes is asking videomakers to connect with firefighters in their communities and document a behind-the-scenes look at how America’s bravest live, cook, and eat when they’re not saving lives.   Recognizing that America’s fire stations often are examples of family cooking at its finest, AllRecipes plans to align the branded content produced through its campaign with their brand’s vision of focusing on what people “are making on a Wednesday night” – i.e. nothing “high-brow” or gourmet, just great food.

The Harry Potter™ and AllRecipes campaigns provide two great examples of how brands are innovatively crowdsourcing to meet the growing consumer demand for content and engagement.  Furthermore, these two campaigns demonstrate the range and diversity of marketing activities that can be enhance through an effective crowdsourcing platform.

• Whether it’s musical scores, branded video, commercials or print ads, crowdsourcing websites that accommodate a variety of formats can serve as an ongoing one-stop-shop and partner for a marketer’s advertising content needs.

• Crowdsourcing websites that nurture a community of diverse creative professionals, like Zooppa, can handle more sophisticated assignments, including those where participants are required to go out in their communities to source targeted subjects for branded content. 

• While crowdsourced advertising may not be appropriate for every campaign or product, the practice can certainly be applied to the marketing communications of any type of brand, from a global entertainment franchise to a food-related online service.  Review our list of past crowdsourcing clients on our website to see how a clients have leverage Zooppa’s platform before. 

Interested in learning more about how your brand can crowdsource content for its marketing needs?  Download our white paper, “5 Reasons to Crowdsource Your Ad Campaign Today.”