If you're interested in running an effective video contest to advertise your brand, these tips will save you time and frustration. In the white paper, you'll find the answers to the following questions:
- How should contest objectives be defined?
- How should a video contest be executed?
- What incentives should be offered?
- What works? What doesn't?
- How should a contest be timed?
Learn from Zooppa, a crowdsourced video platform for brand marketers and advertisers with a community of 160,000+ members. Learn how brands like Zappos, Siemens, General Motors, and Samsung have with incorporated video contests into their online marketing strategies. Ads created by consumers, for consumers, can be a powerful marketing asset.